Problem to be solved:
Need to generate more leads for the company via less traditional ways to increase his business.
People affected by this problem:
High level steps taken to solve the problem:
- Interviewed owner to understand his business needs and what areas he would like to see the increase sales in
- In that same interview, dug deep on what his customers look like and what types of customers he was looking for
- Pulled together wireframes and walked the owner through each page to educate him about the overall wireframing process as well as how we were meeting his goals
- Once he signed off on the overall structure and flow of his site, we transitioned in the interface design keeping his clientele aesthetics in mind
- Once we agreed upon a style, the site began to developed by a contract developer
The final product was a fully functional website that could be updated in the future via a content management system.